Dr Pepper/Seven Up Inc. Announces US Soft Drink Volumes +2% for 1998
05 February 1999
Cadbury Schweppes plc today reports on its US soft drinks
performance in the fourth quarter and full year 1998. Compared with
1997, the key figures for 1998 are as follows:
| BRANDS |
QTR
% |
QTR2
% |
QTR3
% |
QTR4
% |
FULL YEAR
% |
| Dr Pepper |
+6 |
+6 |
+6 |
+6 |
+6 |
| 7 Up |
-2 |
-2 |
- |
-4 |
-2 |
| All Others |
-3 |
-1 |
- |
-1 |
-1 |
| Total DPSU |
+1 |
+2 |
+3 |
+1 |
+2 |
| Total Market* |
+3 |
+5 |
+3 |
+4 |
+4 |
* estimated
- Dr Pepper volume grew at 6% throughout the year, significantly
ahead of the market. Its share of carbonated soft drinks reached an
all time high of 7.1%.
- After an encouraging third quarter, 7 Up volumes in the fourth
quarter were adversely affected by intense promotional activity in
the market place and a lack of focus in the Pepsi System due to the
introduction of Pepsi One.
- A&W Root Beer (+3%) and Sunkist (+15%) grew strongly in the
fourth quarter resulting in solid increases for the full year of 2%
for A&W and 8% for Sunkist.
- Dr Pepper/Seven Up Inc. ("DPSU") volume growth in the Coke
system was strong during the year (+5%), but was affected during
the fourth quarter by three less shipping days. Volumes rose by 1%
in both the Pepsi and Independent Bottling Systems for the full
year, but were adversely impacted by inconsistent bottler
performance.
- Fountain volume grew +8% in the quarter, driven by
significantly increased distribution in national restaurant chains
and local outlets. For 1998 as a whole, fountain volumes grew by
6%.
- Commenting on these results, John Brock, Managing Director of
Cadbury Schweppes Beverages stream said, "DPSU had another
excellent year. Dr Pepper grew at more than one and half times the
market rate for the 14th consecutive year. While 7 Up did not grow,
we anticipate improved performance in 1999 on the basis of:
- New positioning: more youth oriented advertising and
promotional programmes were introduced in January
- The new agreement with the Pepsi Bottling Group which started
on 1st January
- Better execution from a consolidating Independent Bottling
System"
Cadbury Schweppes plc: 0207 409 1313
http://www.cadburyschweppes.com
-- ENDS --
for further information contact:
| media enquiries |
investor enquiries |
Dora McCabe
Head of Group Public Relations
Tel: +44 (0)20 7830 5127
Fax: +44 (0)20 7830 5137 |
Sally Jones
Investor Relations
Director/Finance Director
Global Commercial
Tel: +44 (0)20 7409 5124
Fax: +44 (0)20 7830 5157 |
| |
David Kappler
Chief Financial Officer
Tel: +44 (0)20 7409 1313 |
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