Europe
| FY 2008 | Share of revenue | |
|---|---|---|
| Revenue | £1,097m | 20% |
| Number of employees: | 10,600 | |
| Number of manufacturing sites: | 17 | |
| Main markets | France, Turkey, Russia, Poland, Spain, Denmark, Greece, Portugal, Romania, Netherlands, Switzerland, Sweden, Norway, Belgium | |
| Main brands | Trident, Halls, Hollywood, Stimorol, Dirol, Wedel, Caramber, Jelibon, Kandia, Poulain | |
We have significant gum and candy businesses in Europe, with excellent gum market shares in the majority of Western Europe and Scandinavia, Turkey and Russia. Our chocolate businesses are concentrated in Poland, Russia and France.
Our biggest European operating unit is in France, where we sell gum under the Hollywood brand; candy, under the La Pie Qui Chante and Carambar brands; and chocolate, mainly under the Poulain brand. Our gum and candy brands, with market shares of 43% and 17%, respectively, give us a good footing in the French market, the world’s eighth largest confectionery market.
The successful integration of Intergum, acquired in August 2007,
makes Turkey our second largest operating unit in Europe and puts
Cadbury at second position in the overall confectionery market,
behind a local chocolate player.
We took significant steps to transform our route-to-market in
Turkey in order to capitalise on our market shares there –
over 50% in both gum and candy.
In gum, we have additional strong market positions, commanding a third of the market or more, in Denmark, Portugal, Greece, Switzerland, Spain, Sweden, Belgium, Netherlands, Norway and Russia. Our gum products are sold under the Trident brand in Spain, Portugal and as well as under the Stimorol and V6 brands in Switzerland, Denmark, Belgium and Sweden and the Dirol brand in Russia.
In candy, we sell Halls in nearly all of our main markets in addition to our local candy brands.
We sell chocolate in Poland under the Wedel and Cadbury brands and command an 18% market share.
© 2010 Cadbury plc