North America
| FY 2008 | Share of revenue | |
|---|---|---|
| Revenue | £1,201m | 22% |
| Number of employees: | 8,100 | |
| Number of manufacturing sites: | 5 | |
| Main markets | Canada, US, Mexico | |
| Main brands | Trident, Halls, Cadbury, Dentyne, Stride, Chiclets, Bubbaloo | |
Our North America business comprises the USA, Canada and Mexico, three of the largest confectionery markets in the world. USA and Mexico are primarily gum markets for us, while we also have good candy positions, leading the cough/cold confectionery segment.
The USA is the world’s largest confectionery market where 21% of the world’s confectionery is consumed. We have secured the second largest gum share in this market at 34% (Source: Nielsen) through innovation and effective marketing since we acquired Adams in 2003. Our products are sold under the Trident, Dentyne, Stride and Bubblicious brands. We also sell candy, Swedish Fish and Sour Patch Kids, in the USA and our Halls brand has a 55% market share (Source: Nielsen) in the cough/cold segment.
We are the market leader in confectionery in Canada, the world’s 11th largest market, with a 20% market share. We sell chocolate under the Cadbury brand and we are one of the four big players in chocolate with a 14% share. In gum, we have a strong position, the main brands being Trident, Dentyne, Stride and Bubbilicious. Our market leadership in candy (21%) is supported by our Maynards and Halls brands.
We are the largest confectionery player in Mexico and have over 80% market share in both gum and cough candy (source: Nielsen). Gum is sold mainly under the Trident, Clorets Bubbaloo and Chiclets brands, and candy under the Halls brand.
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