Our Business
With over 45,000 employees working across our business in over 60 countries, Cadbury is a large and complex organisation.
From 2003 to 2008 the confectionery business was led through a strong regional model to ensure our top-down strategy was consistently implemented around the world. In 2006, we introduced a strong category-led commercial organisation which has progressively been developing its role and impact since.
At the beginning of 2009, we eliminated the regional structure to operate as seven business units and leverage the strengthened category leadership across our markets. In this section, you can find a description of our business units and functions.
Business units
Our operations are split into seven business units:
- Britain and Ireland,
- Middle East and Africa (MEA),
- North America,
- South America,
- Europe,
- Asia, and
- Pacific.
While each unit’s management focuses on commercial operations in their geographical area, the unit also maintains teams from each of the functions below.
Functions
In conjunction with the seven business units described above, we have seven global functions.
Category-led functions:
- Commercial
- Science & Technology
- Supply Chain
Corporate functions:
- Human Resources and Corporate Affairs
- Finance and Information Technology
- Legal and Secretariat
- Strategy
This structure enables the business units to focus on delivering the Group’s commercial agenda and top-line growth, and allows the functions and categories to develop and drive global strategies and processes towards best in class performance, while remaining closely aligned to the regions' commercial interests.
Categories
Within confectionery there are three categories: Chocolate, Candy and Gum. We have a total confectionery model with strong positions in all three categories. For more information on our categories and brands please see Confectionery Categories and Our Brands.
© 2010 Cadbury plc